CALI KITCHEN
School assignment Brief: Create Stockholm's trendiest restaurant concept including: - Name - Visuall ID: Logotype, menu, restaurant uniforms and interior. - Targetgroup - Marketing through opening event and Instagram The conclusion for what the concept would be: A place to meet up friends and listen to great live music or eat something delicious, with a modern yet rustic atmosphere. Sweden can be really dark and cold during wintertime, so to be able to travel all across the world to a warm illusion of California, with just a couple of metro-stations in between, felt like a concept worth exploring!
