Brief: Create Stockholm's trendiest restaurant concept including:
- Visuall ID: Logotype, menu, restaurant uniforms and interior.
- Marketing through opening event and Instagram
The conclusion for what the concept would be:
A place to meet up friends and listen to great live music or eat something delicious, with a modern yet rustic atmosphere.
Sweden can be really dark and cold during wintertime, so to be able to travel all across the world to a warm illusion of California, with just a couple of metro-stations in between, felt like a concept worth exploring!